About Us

Herzel Cohen is the owner and managing director of Shirel Platinum Diamonds Ltd, a second generation diamond company established in 1974. A member of the Israel Diamond Exchange, Herzel continues a family tradition built on decades of experience, trust and expertise in the diamond industry .A certified gemologist, Herzel specializes in natural fancy color diamonds, as well as antique cuts such as Old European Cut and Old Mine Cut. The company is also known for creating rare and artistic special diamond shapes, crafted with precision and creativity. Operating from offices in the Israel Diamond Exchange in Ramat Gan and working with international partners, Shirel Platinum Diamonds collaborates closely with jewelry designers, dealers and collectors worldwide. All diamonds are natural and accompanied by GIA certification, ensuring authenticity and the highest standards of quality. Through a combination of tradition, innovation and a passion for exceptional diamonds, Herzel Cohen and Shirel Platinum Diamonds offer unique stones that stand out in both beauty and rarity.